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Écho
An international campaign. A legendary spokesman. A brilliant slogan. A challenge unlike any other.

When Réservoir was mandated with adapting the famous Dos Equis campaign for the Quebec francophone market, we didn’t merely translate the words from one language to the other. Instead, we produced original creative material for radio, web and outdoor platforms. Réservoir doesn’t get to translate a world-renowned campaign every day, but when we do, we make sure it’s the most interesting translation in the world.

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