Four young CPAs agreed to have their face featured in the ad campaign. The person who ended up on the huge billboard at the Berri metro station was in for quite a shock. Always read the small print, Joshua! In addition to metro stations, bus shelters and posters at various campuses, the ad campaign was also featured on Facebook, YouTube, Instagram and streaming platforms. In other words, dear Joshua, practically every aspiring business professional between the ages of 18 and 25 saw your face.