Revolutionizing nasal care. With hydraSense, we literally started from scratch and quickly contributed to positioning the brand as the leader of its category. From web design to product packaging, point-of-sale marketing, sales force material, promotion and advertising on every platform, Réservoir was involved in every step.
To propel the dolphin brand, we chose to primarily target women, using a soft and feminine tone and manner. Through a simple idea that was consistently echoed across all channels, we sent the message that hydraSense is the best known and most reliable brand of nasal care. The television ads produced by Réservoir were aired in Mexico, Europe, and Australia.