After listening to 99.5 FM for a while, the Réservoir team unanimously concluded: sounds like this radio station has been around for a long time. But that was even before its first anniversary. That’s saying something. The hosts’ chemistry, the music choice, the pacing: WKND is the right station for radio lovers. Our job was to get lots of those lovers on its wavelength.
While always ensuring a certain familiarity for the listeners, WKND stands apart with its less formatted, more free-to-improvise approach. Our challenge was to translate its unique personality into a unique language that spoke to everyone.
A cheerful, raised-fist celebration of rhythm, spirited current event conversations, originality and discovery. Vive la radio, indeed. This tagline clearly expresses a deep love for radio, a medium that remains relevant despite the growing popularity of podcasts and streaming services. Vive la radio. Vive WKND.
