A campaign generous in punchlines
We wanted to bring back the slogan “Généreux de nature” at the centre stage. It’s deeply entrenched in La Cordée’s DNA. There’s nothing more appropriate to promote their expertise and passion for the great outdoors.
Each of the campaign’s message covers, in 10 seconds, different aspects of their product and promotional offers in the form of witty advice. It’s quick, funny and packed with generosity.
