Hemorrhoids are a delicate subject that people try as much as possible to avoid addressing directly. Hemovel stands out among the various hemorrhoids treatment products available thanks to its oral, clean and discreet format. This distinctive benefit was at the forefront of our OOH campaign. We ignored all the taboos surrounding hemorrhoids, instead inviting consumers to address the “hole” problem.

This straightforward and honest tagline made quite an impression in Montreal’s metro stations and at Yonge-Dundas Square in Toronto. By taking full advantage of impactful OOH media, what we at Reservoir refer to as the “in your face” factor, we were able to significantly increase the impact and reach of the Hemovel ad campaign.