The mechanics of a national campaign.

Some people say that the owners of NAPA AUTOPRO service centres are really close to their customers. It’s true. Some also say that they’re really close to their parts provider, NAPA Auto Parts. It’s also true. Then there are some who say that they handle everything on every vehicle, always with a smile. Well, guess what? It’s true as well.

The “It’s true” tagline is featured in multiple TV executions and out-of-home ads, as well as on social media. It showcases the technicians’ expertise, the privileged access to NAPA parts and the relationship between a NAPA AUTOPRO service centre and the community it serves.

It’s true there are more than 600 NAPA AUTOPRO service centres in Canada. It’s also true that most of them are privately owned and operated. Each owner brings his own expertise, culture and approach to his business. The one thing they all have in common: a true passion for automotive mechanics, and a desire to build true relationships with their customers. That’s why we believe that, when it comes to NAPA AUTOPRO, “it’s true”.

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