The mechanics of a national campaign.

Some people say that NAPA AUTOPRO technicians can repair all 30,000 parts on your vehicle. It’s true. Some say that the person who welcomes you at a service centre is often the same person who will work on your transmission. It’s true. Others believe that NAPA AUTOPRO service centres have an unfair advantage over their competitors, because they have direct access to over 500,000 NAPA parts. It’s true.

The “It’s true” tagline is featured in multiple TV executions and out-of-home ads, as well as on social media. It showcases the technicians’ expertise, the privileged access to NAPA parts and the relationship between a NAPA AUTOPRO service centre and the community it serves.

It’s true there are more than 600 NAPA AUTOPRO service centres in Canada. It’s also true that most of them are privately owned and operated. Each owner brings his own expertise, culture and approach to his business. The one thing they all have in common: a true passion for automotive mechanics, and a desire to build true relationships with their customers. That’s why we believe that, when it comes to NAPA AUTOPRO, “it’s true”.

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