The NAPA Guy, the friendly tone, and the “It’s true” tagline have become distinctive assets, making NAPA AUTOPRO the preferred brand for 53% of Canadians in the category. Among those who saw the latest campaign, that number rises to 63%, surpassing even Canadian Tire. Beyond popularity, 95% of Canadians say they trust the brand. For 7 years, the NAPA Guy platform has stood out during NHL game broadcasts, proving that a lasting approach can shine in a fast-moving media world.
This commitment to consistency is even more meaningful as studies show that enduring creative campaigns deliver multiplied business results. It’s true.
Featured on television, poster advertising and social media, the “It’s true” tagline serves to showcase the expertise of the technicians, the privileged access to NAPA auto parts, as well as the important role a NAPA AUTOPRO service centre plays within its community.
It’s true there are more than 600 NAPA AUTOPRO service centres in Canada. It’s also true that most of them are privately owned and operated. Each owner brings his own expertise, culture and approach to his business. The one thing they all have in common: a true passion for automotive mechanics, and a desire to build true relationships with their customers. That’s why we believe that, when it comes to NAPA AUTOPRO, “it’s true”.
