Saving the planet. Keeping sidewalks, parks and streets clean. Reducing waste. Leaving a healthier environment for future generations. These are all noble, logical and undeniable reasons to recycle your water bottles, cola cans or juice containers.
But recycling to feel good about yourself, because the neighbours are watching, to please others, or simply to look cool? Those reasons may seem a little less glorious at first glance, but they lead to exactly the same result.
Built around two versions — “binning at work” and “binning anywhere else” — the campaign highlights a range of unusual, unexpected and sometimes very personal reasons Manitobans have for binning.
We’re not here to judge how noble or meaningful your reasons may be. We simply want to sincerely thank you for taking action and contributing to the collective effort.
What’s your reason to bin it: a surprising, non-preachy and above all memorable campaign.
Too complicated. Too much work. Too time-consuming. Too much hassle.
There’s no shortage of excuses when it comes to not recycling, especially non-alcoholic beverage containers – the focus of our mandate. And once again, the next generation is here to remind us how flimsy those excuses really are.
The CBCRA (Canadian Beverage Container Recycling Association) campaign in Manitoba calls out the absurdity of people’s so-called “good reasons” for not recycling. Dropping an empty bottle in a bin is too hard? Nope. Giving two full coats of paint to a fence that seems to stretch on forever — now that’s real work.
Children have a way of saying things like they are, without a filter. In simple and direct language, they candidly remind Manitobans that recycling their empty beverage containers is not rocket science.
The essence of outdoor advertising is simplicity. Getting straight to the point. These executions capture the full spirit of the campaign: its language, its irony, its innocence, and above all, its call-out to the procrastinators.
