NAPA AUTOPRO - Reservoir
The mechanics of a national campaign.

The “It’s true” ad campaign has come a long way since it was launched back in 2019. The most recent campaign features three TV spots that highlight the expertise, proximity and authenticity of the AUTOPRO brand, as well as its privileged association with the NAPA Auto Parts brand.

Some people say that NAPA AUTOPRO service centre owners are appreciated for their mechanical and technological expertise, the quality of the service they provide and the close relationship they maintain with their customers. It’s true. Others say that the reason vehicle parts are sent to NAPA AUTOPRO service centres so quickly remains a well-kept secret. Also true.

Featured on television, poster advertising and social media, the “It’s true” tagline serves to showcase the expertise of the technicians, the privileged access to NAPA auto parts, as well as the important role a NAPA AUTOPRO service centre plays within its community.

It’s true there are more than 600 NAPA AUTOPRO service centres in Canada. It’s also true that most of them are privately owned and operated. Each owner brings his own expertise, culture and approach to his business. The one thing they all have in common: a true passion for automotive mechanics, and a desire to build true relationships with their customers. That’s why we believe that, when it comes to NAPA AUTOPRO, “it’s true”.

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