Changing negative perceptions about Quebec wines turned out to be quite a challenge. Still, we knew we just had to find the right brand territory. Whether located in Bordeaux, Tuscany, California or here in Quebec, great wine producers all have a unique characteristic that sets their vineyard apart. At the Domaine St-Jacques, the wine is harvested by the family in the heart of the warmest region in Quebec. That’s what lends a unique character to their wine… and their advertising.