To make payroll more memorable, it needed a brand new twist.
Payroll management. Hardly a top-of-mind topic… And yet, we knew that all that was required was an original twist. We hired top origamists to provide a fresh new angle on the payroll. Then, our campaign took flight in airports, business magazines, elevators, office buildings and targeted websites. The result? Payroll management became an interesting and engaging topic of discussion.
