CRHA - Reservoir
Emphasizing the HR in chart

Human resources professionals help build, guide, expand and strengthen teams of employees in our organizations. The Ordre des conseillers en ressources humaines agréés (CRHA) emphasizes the important role they play on a daily basis. Playing with the structure of a standard organization chart allowed us to showcase and illustrate the influence and key strategic position held by a CRHA within a company.

Building the digital strategy

The ad campaign is featured on billboards in downtown Montreal. Also, a major digital component takes the form of contextual ad banners and sponsored Facebook and LinkedIn content leading to a web page to understand how CRHA skills are leveraged within organizations.

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